In this GetResponse review, we’ll examine all the features that this all-in-one platform for email marketing and marketing automation has to offer. We’ll go through every element of it. In order to assist you in determining whether or not it is the best tool for your organization, we will also talk about usability, advantages and disadvantages, and of course, pricing.
It’s safe to say that overall, we adore GetResponse. It offers everything you require in a convenient bundle to expand your internet business. The best part is that anyone just starting out can take advantage of the wonderful free plan that is offered.
What is GetResponse?
GetResponse is an inbound marketing platform that offers innovative business solutions to small and large enterprises. This tool allows you to:
- build an email list and add information to it.
- send electronic newsletters to the list’s subscribers.
- Utilize “autoresponders” to automate your email marketing
- view and analyze email campaign statistics, such as open rate, click through, forwards, etc.
- build useful email marketing lists
- create effective email campaigns
- put marketing automation to use
- provide webinars
- view analytics and reports
But there’s more!
When the business was first established in Poland in 1998, its primary goal was to make it simple to deliver electronic newsletters. However, GetResponse has significantly changed its focus in recent years; instead of being a “conventional” email marketing tool, the firm now seeks to be more of a “all-in-one” e-commerce and internet marketing solution.
As a result, GetResponse now offers a website builder, chat capabilities, e-commerce tools, webinar hosting, landing pages, and automated sales funnels in addition to email marketing features.
GetResponse is an internet marketing tool designed with small businesses in mind. It offers technologies to meet needs for enterprise marketing, autofunnels, landing sites, marketing automation, webinars, and autoresponders. Users may send email newsletters, campaigns, online surveys, and follow-up autoresponders thanks to its essential email marketing tools.
GetResponse integrates email marketing and online campaign management tools to be an all-in-one platform for controlling sales, maximizing ROI, and leveraging online marketing successfully.
Do you need a newsletter service like GetResponse?
Recommended if:
You need to gather leads.
One of the few newsletter solutions we’ve tested that is actually designed for inbound marketing is GetResponse. You can both gather and nurture new leads with its configurable forms, landing page editor, Google Analytics integration, and advanced automation for segmentation and communications. Additionally, you can use them to host live and recorded webinars.
You can do all of this with their Conversion Funnel function, which also makes it simple to see which areas are converting the best.
Your business is online:
GetResponse has many tools to assist online store owners in increasing sales, including interfaces with systems like Magento and Shopify, abandoned cart campaigns, dynamic email content (depending, for example, on purchases), and sales tracking.
With GetResponse’s Conversion Funnel tool, you can create your e-commerce site and begin creating your sales funnels using landing pages, social media campaigns, webinars, and much more. Visit this page to learn more about their sales funnel software.
You require complex automation:
GetResponse’s workflow builder, which lets you to set up automations for a variety of operations, including sending emails, assigning lead scores, contact tagging, segmentation, and data updates, wowed us (available on higher-tier plans only).
You require in-depth reports:
GetResponse enables you to thoroughly explore all of your data, including contacts, newsletters, and automations. The new UI is neat and expertly made.
Main Features of getresponse
Website builder by GetResponse
GetResponse released an artificial intelligence (AI) powered website builder in May 2021 that can create your websites from scratch in a matter of minutes.
The free plan also includes the website building tool. If you’re beginning a business, you can establish your online presence by building a one-of-a-kind website in a matter of minutes without even knowing how to code.
The distinguishing feature of the GetResponse website builder is its artificial intelligence, which can design your website and integrate all of its necessary marketing elements inside of it in a matter of minutes.
The following list includes the key marketing resources available on the website:
- automation in marketing
- Sign-up forms and pop-up windows
- Push notifications on the web
- transient emails
- Live chats
- SMS
- Page landings
- Webinars
- Ads on Facebook & Instagram
- Ads by Google
You don’t have to spend time setting up your website and then hunting down each plugin separately to use the capabilities stated above.
For new business owners who don’t have a lot of time or resources to create a website, this new function is a huge time saver.
The website builder provides predesigned templates that are editable and may be optimized for your needs and design. Smooth, quick, and simple to use describe the drag and drop editor.
The free lifetime plan includes a 5GB bandwidth allowance for the website builder.
Automation of Marketing
You can design unique processes using the GetResponse marketing automation functionality to provide better customer experiences.
A drag-and-drop builder is part of this feature, which you may use to create automation flowcharts. The three main components of those are filters, actions, and conditions.
To get started, drag and drop a condition, like “joined email list,” for instance. Select a subsequent action that responds to your condition, for as “send a welcome email.” To choose your preferred sequence of events, you can build connections between actions and circumstances within the workflow environment.
GetResponse will follow the instructions in the flowchart you created if a user meets any of your pre-defined conditions.
You can filter your contacts using GetResponse to provide them access to various workflow paths. Let’s imagine you launch a promotion that gives the first 100 subscribers a discount. You can configure a filter to send the first 100 subscribers down a different path than the remaining subscribers. This enables you to create a consumer experience that is more intricate and layered.
The easiness of it all is frequently praised in GetResponse user evaluations. However, GetResponse also provides automated marketing process templates to assist you get started quickly if you don’t feel like beginning from scratch. Some examples include, but are not limited to, “Invite contacts to Demo” and “Consent-based Welcome Messages.”
The marketing automation feature, however, is only accessible on Plus’ plans or higher, so bear that in mind.
GetResponse lets you send responsive emails.
Mobile consumers who use smartphones and tablets are growing in number every day. What happens if your autoresponder is unreachable? Then, on their mobile devices, your viewers are unable to fully read your emails.
About 77% of emails are opened on mobile devices, claims Campaign Monitor.
As you can see, a significant portion of the population accesses email on a mobile device, and GetResponse allows you to send response emails to every smartphone user. They can easily read your emails on any device, including iPad, tablet, and smartphone.
GetResponse’s one standout feature in the auto-responding industry is this one.
If your emails are responsive, you can reach 42% more new readers and close more transactions, according to their research. Isn’t that capable of profoundly altering your company’s operations and product sales?
GetResponse’s ability to import contacts without requiring your email subscribers to re-opt into a list is another significant benefit. You must agree that this is a major win.
Autoresponders
You may make and manage autoresponders using the autoresponder feature. After someone joins your email list, these messages are sent out automatically. Among other features, the autoresponder cycle allows you to add or move messages and use previously created drafts to speed up creation.
Webinars
You may run interactive web-based webinars with GetResponse to expand your email list or promote products. Webinars are a fantastic way to educate a crowd about your products. You may even use features like whiteboard, file sharing, online polling, and desktop sharing.
Types of Setup & Webinar
GetResponse is an all-inclusive marketing platform that is fully loaded, so you can:
Put on webinars (live and on-demand)
Make use of email marketing campaigns (newsletters, targeted messages)
Make automated processes (audience segmentation, cart abandonment, lead scoring)
Publish surveys
Monitor sales and leads (drag & drop sales pipeline, lead nurturing)
It’s typically a good idea to combine your email lists, templates, webinars, analytics, and data into one marketing platform. Unless the cost becomes prohibitive. Look at the pricing right here.
GetResponse: Is It Really Designed for Webinars?
Webinar hosting is a successful marketing tactic. As a result, GetResponse designed the capability for the complete webinar experience (Spoiler: It’s superior to a lot of other webinar software out there).
You can build a standalone webinar with basic features or a whole webinar funnel:
the conversion funnel or a one-time webinar
Build a standalone webinar or a webinar conversion funnel.
I advise choosing the Conversion Funnel for webinars if you want to take full advantage of all the capabilities.
Editing my webinar settings after generating my webinar funnel was one of the things that perplexed me when conducting this GetResponse webinar review.
I learned that you must check all of your webinars by going to “Webinars” (Conversion funnel webinars are unchecked by default).
Your “Join as presenter” connections and webinar metrics are located under there, so keep that in mind.
Analytics for Email
To monitor current marketing statistics like targets, CTR (click-through-rate), open rate, etc., use email analytics. You may also observe how your contacts respond to your emails to spot activity trends and improve campaign effectiveness.
Placement Pages
You may create web pages that draw traffic and turn that traffic into leads with the landing page feature. There’s no need to start from scratch. They are readily available, contemporary, and mobile-friendly templates.
Funnels for conversion
You can design automated sales funnels with the conversion funnel tool. It’s a powerful tool for automating sales when used in conjunction with the landing page builder. To get started, you can also use pre-made scenarios, which accelerates the creation process.
Pros and Cons
Pros
You may adapt email designs for various ESPs and devices with GetResponse.
GetResponse offers software for webinars and sales funnels.
GetResponse offers email and live chat service round-the-clock.
The email editor is usable by people of all ability levels, including those who have no prior knowledge of graphic design. You have the option of using one of the design templates or your own HTML code. You can completely customize templates by adding your own colors, logos, and text.
Free trial: Three of GetResponse’s plans are available for a 30-day free trial so you can try the software before you commit to paying for it.
By offering relevant and relatable material to your contacts in groups as opposed to blasting them all with a single mass email, segmenting your receivers can enhance engagement and click-through rates.
GetResponse can integrate with a wide range of different platforms and services, including social networking, CRM, and content management systems. This facilitates the development of a multichannel email marketing solution for your company.
Most Competitive Prices
Outstanding Email Deliverability
Complete CRM Feature Set
Alternative AutoFunnel
Fully Integrated Payment Gateways & Landing Pages
Cons
A/B testing tools are limited in comparison to options with similar prices.
There are just eight conditions per segment.
Only the Max Plan offers phone support.
Nothing is Free
Customer Service
GetResponse offers excellent customer service. Through live chat, we reached out to customer service personnel who provided extensive responses to all of our queries.
If you have any questions, you can contact customer service via live chat or email, as well as look through tutorials and the blog’s extensive knowledge base, which contains solutions to issues like how to create and send newsletters, how to launch a workflow with multiple conditions, and how to set up recurring imports to your lists. As soon as your account is created, GetResponse will allow you to book a free consultation and register for a webinar.
Pricing
GetResponse provides a wide range of price options to accommodate the needs of a larger customer base. There are four different plans available:
Basic: Has a maximum of 1,000 members and starts at $15 per month. You receive their brand-new conversations feature in addition to the website builder, email marketing features, autoresponders, limitless landing pages, one sales funnel, and infinite leads funnel.
Plus: 1,000 members for as little as $49 per month. You receive everything offered by the basic plan in addition to five marketing automation workflows, webinars (limited to 100 participants), five sales funnels, three users, and contact scoring and tagging.
Professional: 1,000 members for $99 per month. Everything in the Plus subscription is included, as well as unlimited paid webinars, sales funnels, webinar funnels, and marketing automation.
Max: The cost of this package is individual. Along with SSO login, numerous accounts and users, personalized support, and transactional emails, it contains everything in the professional plan.
The following features set GetResponse’s pricing plans apart from those of its rivals:
In any plan of your choosing, you can expand the list size from 1,000 to 100,000. When you need additional subscribers but want a lower-tier subscription, this is helpful.
You can select your billing cycle and receive discounts in accordance with it. There is a monthly payment term during which you must pay for the plan. However, selecting a yearlong plan will save you 18%, and selecting a two-year subscription period will save you a stunning 30%. In other services, annual sign-up discounts are hardly ever offered.
Each package offers a 30-day free trial. No credit card is necessary.
GetResponse provides non-profit organizations with discounts of up to 50%.
Some eCommerce technologies would be beneficial for small enterprises. A store and products center is available that acts as an inventory, offers suggestions based on previous purchases, etc.
For 100,000 contacts, the Basic Plan scales up to a maximum of $450 per month. The availability of each plan is on a month-to-month basis. The cost for all levels decreases by 18% if you commit to a yearly contract. You receive a 30 percent discount if you prepay for two years of service. Campaigner doesn’t provide such a discount for yearly subscriptions.
GetResponse’s Professional package, which we evaluated, starts at $99 per month for 5,000 subscribers and includes marketing automation, an infinite webinars feature, and an unlimited number of landing pages. You can design processes to send auto-responder emails in response to actions like submitting a customer form using the automation features. Automation can be labor-intensive to set up and need some trial-and-error, but it will reward organizations with chances to keep customers, boost revenue, and identify audience segments.
FAQ
What is the price of GetResponse?
GetResponse provides 3 flexible options in addition to its free one. Its finest offer is the Plus package, which has 1,000 users and costs $37 per month.
What is the purpose of GetResponse?
For mid-to-large organizations, GetResponse offers a dependable marketing solution with marketing automation features and a broad range of connectors.
How effective is GetResponse for affiliate marketing?
In light of its high commission rates, GetResponse is a great option if you want to sign up for an affiliate program.
A free trial is available for GetResponse?
Yes, you can test GetResponse out for 30 days without cost.
Can I upgrade my account during the free trial to a premium version?
This is indeed feasible. During the free trial, you can switch to a more comprehensive package if you’d prefer.
Can I terminate GetResponse on a monthly basis?
Yes, if you pay monthly.
Is the security of my data good?
A “Data Processing Agreement” is made available by GetResponse. Due to the company’s Polish location, Polish data protection law is applicable. Poland will need to adhere to EU rules because it is an EU member.
GetResponse: Is it a CRM?
GetResponse isn’t solely a CRM application. However, it enables you to profile your contacts and score them properly to assist you find prospects that are ready to convert.
Which is superior, GetResponse or Aweber?
The email marketing tools Aweber and GetResponse are identical. GetResponse is a more sensible option due to its lower price, webinar capabilities, sales funnel builder, and advanced marketing automation features.
Do GetResponse and third-party applications integrate?
Yes. More than 100 CRM, analytics, social media, and e-commerce apps are integrated with GetReponse. The GetResponse Salesforce connector is a well-known third-party application.
How can I contact GetResponse customer support?
Select “All Resources” from the main menu at getresponse.com.
A different page with videos, reports, infographics, and other resources on how to utilize GetResponse will be forwarded to you.
Try contacting the GetResponse support staff via live chat or email if you still can’t solve the problem. The GetResponse blog also has a wealth of knowledge and marketing advice.
Final Conclusion
A well-known marketing automation tool, GetResponse has over 350,000 users worldwide. The main service that GetResponse provides is email marketing, but it also provides other marketing tools including webinar and sales funnel software. With less than 30 employees, small to medium-sized enterprises make up the majority of GetResponse’s clients.
Overall, GetResponse is a reliable email marketing tool that benefits many SMBs and directly competes with products like ActiveCampaign and Mailchimp.
Consider trying GetResponse if you want a reliable email marketing service that includes webinar and sales funnel capability.
We suggest other products like ActiveCampaign if you require full A/B testing to improve email content, preheader text, and from information.
You can check out GetResponse right away if you’re interested.
So, the question you actually want answered about GetResponse is if it lives up to the hype. And the response is, “Hell yes, it is,” There is no doubt that you may find a less expensive alternative than GetResponse if the price is the sole factor you consider while making your choice.
In actuality, many service providers provide a free version, and it doesn’t get much more affordable than that! GetResponse is the right choice for you if you want to commit to an email marketing platform that offers a little bit more value for your money.
This is so much more than just an email creation and sending tool thanks to the almost limitless amount of capabilities, adaptable tools, and innovations like the webinar builder. In my opinion, GetResponse is well worth the cost just because of these outstanding features. It’s arguably one of the best email marketing platforms available, in my opinion.